New ideas and trends are dangerous and risky - unless you know how to make them look cool.
-They
Creative templates is not our cup of tea - because sometimes things like brand awareness and customer loyalty need more than just a TV ad or a clever billboard. Novelty is the key, and unique ideas have the potential to become a new day-to-day.
Novelty is a dish best served to your competitors cold.
When we provide you with an idea that will make your brand stand out - we’re also offering you the opportunity to create a legacy by being the first. First place is a spot reserved for winners, and history is filed with them.
Scroll down to view some of history’s most successful, and out of-the ordinary ideas that inspire us.
The trolls of the BC era thought that the idea of building a ship that could voyage everyone was more ridiculous than that of a great flood itself. If Noah didn’t take a leap of faith you wouldn’t be reading this right now – so big ups to Noah for being the first doomsday prepper.
The first review about the cheeseburger in 1938 stated that the odd sandwitch was eccentric and would not catch on. Today we find the affordable, easy to assemble sandwich being eaten for breakfast. In the USA alone the burger restaurant sector was valued at around 150 billion dollars in 2021. Chew on that!
In 1961 record labels refused to sign The Beatles because they thought guitar groups were soon to become a thing of the past. Little did they know that their on-paper statistics and assumptions would cost them a brand that is today valued at an estimated net worth of around $2.15 billion. Guess not everything ends on a high note.
In the 1920s the peace finding practice called yoga was attacked by the media as "a love cult that lures women to destruction" Today the spiritual movement of yoga is estimated to reach a value of 66 billion dollars worldwide by 2027. A new avenue to generate income whilst introducing mental and physical wellness to people's lives.
The micro-oven was invented accidentally, when a test for a magnetron (Whatever that is) melted an engineer’s snack in 1946. In 1955 it failed to launch because it was expensive, too big in size and the technology was still an unknown. Thanks to a solution of cheap parts the microwave will generate 11.17 billion U.S. dollars and therefore a new peak in 2028 – not considering the Air-fryer though.
In 1902 the two wheeled mode of transportation was viewed as a trend that will eventually fade away. Over a hundred years later the bicycle fad still lives, and has birthed a kaleidoscope of industries from; BMX, mountain biking, track cycling all the way to cycle polo. By 2029 The bicycle will generate around $128 billion, and create more touching father son moments.
During the 1800s Shaka Zulus' iklwa spear was criticised as going against the traditional arsenal and viewed as a useless and strange adaptation. The shortened spear with a larger blade revolutionised warfare at the time, allowing Shaka to successfully expand his rule to create one the most famous tribes in the world – which could have been much bigger If only Shaka had a patent attorney.
We invite you to Imagine a better future at our once-a-month Sunday sermons where odd ideas are presented, by professionals from different industries. All in the name of inspiring new perspectives and conversations.
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Drop us a message telling us where and how you wish your brand could be winning.
On the other ear - if you have an odd idea to share - feel free to apply and let us know how your profession or passion can make the lives of people better
Listening is our speciality